Overview: This rapid design project was based on a prompt given by GE Appliances to design an IoT based ecosystem & create a business strategy around “smart home” or “connected home” products / services. Three person teams were created with assigned roles and responsibilities simulating today’s work environment. We conducted research, prototyped ideas and finally pitched our solution to the client.
Timeline: 5 weeks
My Role: I was the Product Manager for this project and my responsibilities included understanding overall landscape, ideating solutions, prototyping UI, business assessment and concept validation.
Develop a connected product and services-based business for GE Appliances, incorporating meal orchestration, health and delivery services.
A customizable refrigerator with individual compartment and a connected mobile app environment for people living in shared spaces and hostels.
Whether in a shared space with family, friends or housemates, most kitchen appliances are used by multiple individuals. We decided to design a solution for students & young professionals living in shared houses, apartments & hostels. The stakeholders will be universities, housing societies and shared hostels/hotels.
We chose total six students and working professionals and conducted semi-structured interviews with them. We tried to discover their pain points, needs and requirements.
How do you manage your food?
What appliances do you use?
How do you track your health?
What are the major problems faced?
How do you shop groceries?
We read reports from various sources such as Mintel, IBIS World, etc to understand the market landscape, trends and identify gaps between the services available & user needs.
1. Different dietary needs
2. Expired or forgotten food
3. Lack of personalization
4. Lack of storage space
5. High upgradation cost
6. High energy consumption
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Home page with appliances
Fridge status & settings
Food in the fridge
Expiry date of food
Adding food item
Recipes by food in fridge
Recipe detail page
Categories of food
Order meal kits
Meal kit detail page
As designers we tend to focus a lot on creating beautiful visuals, how perfect every pixel is going to look and often end up missing the bigger picture. This project helped me to understand the importance of considering business perspective in general and helping me to get closer to both client and final user of the product. The creation of new products should be people and problem focused, not ‘features’ focused. It is essential for designers to learn how pitch ideas and justify design decisions from a standpoint of how it’s going to make the company money, grow an audience, or make their experience better.
Points which are not covered in this case study but could be worth discussing in person:
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